Clear answers to the most common questions about AI lead reactivation, DBR campaigns, GDPR compliance and how ConvertIQ works.
AI lead reactivation is the process of using intelligent AI agents to re-engage prospects who previously expressed interest in your product or service but did not convert into paying customers.
Instead of leaving dormant leads to go cold indefinitely, an AI agent contacts them via SMS and email with personalised, contextual messages — qualifying their current interest and moving them towards a booking. ConvertIQ specialises in this service exclusively for Irish and UK businesses.
DBR stands for Dormant Database Reactivation. A DBR Campaign is ConvertIQ's fully managed service for converting your dormant lead database into confirmed bookings.
It covers everything from database audit and AI agent deployment to multi-channel outreach, objection handling, qualification and warm lead handoff — all at zero upfront cost. ConvertIQ earns a commission on confirmed bookings only. If we don't deliver, we don't earn.
A dormant lead is any prospect who previously expressed interest in your product or service — via a quote request, online enquiry, membership application, trial sign-up, or any other form of initial contact — but who did not convert into a paying customer and has not been contacted recently.
For pricing purposes, ConvertIQ classifies leads as: fresh (under 90 days old, 30% commission) and dormant (90+ days old, 50% commission). The longer the lead has been inactive, the greater the reactivation effort — which is reflected in the commission structure.
ConvertIQ charges zero upfront cost. There are no setup fees, onboarding costs, monthly retainers or minimum contract terms.
ConvertIQ earns a commission on confirmed bookings it generates:
If ConvertIQ does not deliver a confirmed booking, it does not earn. Commission is calculated on confirmed bookings and settled monthly against your CRM records.
There is no strict minimum, but ConvertIQ's commission model works best where there is sufficient volume to make the campaign commercially worthwhile for both parties. As a general guide, databases of 500+ leads with a defined sale value of €200+ per transaction work well.
Contact us to discuss your specific situation — we'll give you an honest assessment of whether a campaign makes sense.
A confirmed booking is a lead reactivated by ConvertIQ who subsequently books an appointment, signs a contract, or confirms a purchase — as verified in your CRM or booking system. Commission is not charged on warm leads handed off; it is charged only on those that result in a confirmed transaction.
The specific definition of a "confirmed booking" is agreed in writing before the campaign launches to ensure complete clarity for both parties.
Most ConvertIQ clients receive their first warm leads within 72 hours of onboarding completion. The onboarding process itself takes 3–5 business days from receipt of the required materials. The AI agent begins outreach as soon as you have reviewed and approved a demo conversation.
ConvertIQ needs four things from you:
ConvertIQ handles everything else — configuration, deployment, outreach, reporting and lead handoff.
No. ConvertIQ's AI agents are trained specifically on your call recordings and brand guidelines. The agent learns your language, pacing, objection responses and closing style. Conversations are personalised to each lead using their name, the product they enquired about and the context of their original enquiry.
The result is an AI that sounds like your best salesperson — not a generic script. You will review and approve a demo conversation before any live outreach begins.
When the AI identifies genuine interest, it performs a warm handoff to your sales team. The lead is delivered as a pre-qualified, motivated prospect — along with the full conversation transcript so your team has full context.
Your team then closes the deal. ConvertIQ earns its commission on confirmed bookings — not on leads handed off.
Industry research indicates that 5–15% of dormant leads can be reactivated with the right approach and persistent, personalised follow-up. The actual rate depends on the age of the leads, the quality of the original lead source, the industry and the attractiveness of the offer.
On a database of 10,000 leads at an average booking value of £500, a 5% reactivation rate produces 500 bookings and £250,000 in revenue — at zero upfront cost to the client. ConvertIQ will give you a realistic estimate based on your specific database before you commit.
Yes — when implemented correctly. ConvertIQ builds GDPR compliance into every campaign from the ground up:
UK campaigns also comply with ICO guidelines and, where applicable, FCA requirements.
You do. You retain full ownership of your lead data at all times. ConvertIQ acts as a data processor under the terms of the Data Processing Agreement — never as a data controller.
All data is used exclusively for the purpose of the DBR campaign. Upon termination of the engagement, all data held by ConvertIQ is returned or securely destroyed as agreed in the DPA.
Yes. ConvertIQ has experience working with financial services businesses and understands the specific compliance requirements that apply to outbound communications in this sector, including FCA Consumer Duty requirements and ICO guidance on direct marketing.
Mandatory disclosures, restricted language and regulatory requirements are hard-coded into the AI agent's configuration — ensuring every conversation is compliant by default.
ConvertIQ is industry-agnostic. We work with any business that has a database of unconverted leads and a defined sale value. Industries we commonly work with include:
ConvertIQ is based in Ireland and primarily serves Irish and UK businesses, but we operate entirely remotely and can deploy AI campaigns for businesses in any geography where SMS and email outreach is legally permitted.
If you have a lead database and a defined sale, contact us to discuss whether a campaign is feasible in your market.
No. There is no minimum contract term and no lock-in period. The ConvertIQ engagement is structured around campaign performance — not time. You can exit the arrangement at any time, with all your data returned or destroyed per the DPA terms.
Book a free 30-minute discovery call. We'll answer every question specific to your business, your database and your industry — before you commit to anything.
No commitment required. Response within 24 hours.